DownaPeg seeks to bring to the world the side of people and their social interactions that has heretofore been banished to silence. We believe there is just as much to learn, if not more, from the knowledge of what people dislike as there is from the various means of assent that currently pervade the Internet. We also believe that many positive ratings are misused in the culture at large to inaccurately represent the true public opinion of a person, place or thing. Egos may be unjustly inflated. Could it all be just a little overrated? As a repository of dissenting opinion, DownaPeg aims to give voice to anyone who sometimes wishes there was an alternative, a way to say "I do not like this!" In short, we believe that some things just need to be taken down a peg or two.
Co-Founder
Brian oversees product development and strategy, focusing on integrating content and adding to the growing number of things to dislike. Prior to Down a Peg, Brian co-founded SheetMusicFox.com, one of the largest public domain sheet music websites.
Brian received both a bachelor's and master’s degree in mechanical engineering from UCLA, where he graduated summa cum laude. More about Brian
Co-Founder
James serves as chief of site architecture and oversees the design and implementation of new features, with emphasis on improved usability, user experience and enhanced social interaction. James is committed to the development of DownaPeg as a bastion of unique expression.
James holds a bachelor's degree in mechanical engineering from UC Berkeley and a master's degree in mechanical engineering from UCLA.
Chief Technology Officer
Robert manages the design and implementation of the speedy Down a Peg search engine and ensures that users can find the exact thing they wish to dislike. Along with Brian, Robert co-founded several successful websites such as SheetMusicFox.com.
Robert is currently studying electrical engineering and computer science at UCLA.
Director of Marketing
Jonathan heads up public relations, marketing, and branding for Down a Peg. Prior to joining the team at Down a Peg, Jonathan produced promotional spots at PBS station KOCE-TV.
Jonathan holds a double-bachelor's degree in English and Broadcast Communications from San Jose State University as well as a Marketing Certificate from the University of California, Irvine.